Successful blogger

A successful blogger is one whose popularity has extended beyond the blog. When her or his opinions are listened to not only by subscribers but are also appreciated by renowned media outlets.

Sustainability is one of the selection criteria

Sustainable Development Goals is a very wide area for establishing a sustainable lifestyle Blog. It provides an endless number of topics for posts and the ability to dwell on many issues. Today there are hundreds of wonderful sustainable bloggers around the world, but they usually don’t get more than 50,000 followers, unfortunately. However the more often the environment and the planet alerts the people through various disasters, hinting that it’s time for us to come to senses, the more people will be getting tuned to this kind of bloggers and to what they have to convey.

The influencers' power is about trust. The fans follow their role model's lifestyle, they communicate with them on social networks and listen to their recommendations. Recently, a relative promotion method has emerged - influencer marketing. According to the Hootsuite platform, the global influencer marketing market will be more than $200 billion by the year 2022. And this is half of the projected global volume of business costs for digital. And now all these people must relay not only the bohemian lifestyle and everything connected with it but also the moral, cultural values and talk about world problems. Therefore, we are forming a community of bloggers with similar life guidelines.