photo
Publisher
@vogue
Caption
LUNESI BEAUTY
Location
Genre
Published
Jun 19, 2025
07:17 AM

LUNESI

LUNESI

LUNESI's premium haircare line blends high-performance formulations with an emphasis on sensory luxury and modern femininity. The UK-based brand distinguishes itself through a dual focus on scientific efficacy and experiential ritual that targets women navigating multifaceted lifestyles where self-care often competes with demanding schedules.

LUNESI's premium haircare line addresses common hair concerns like dryness and scalp imbalance. The brand's impressive 15-minute daily routine is framed as both a functional necessity and a meditative practice. The aesthetic of the brand supports its convergence of sensory luxury and modern femininity — from the lunar-inspired packaging to campaign imagery featuring supermodel Candice Swanepoel. Through its branding approach, LUNESI hopes to offer an aspirational yet attainable vision of effortless elegance.

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