Fashion

Magma makes every moment matter. Create digital, mini-magazines to share your life’s greatest experiences.

Issue 03 — @undefined's mag on Magma

Memphis

@bcmodelsmagazine's mag on Magma

W Prairie Creek Dr

Self- Care

Oh, life. We work until we can barely keep our eyes open. We push our bodies and minds to keep up with impossible standards of productivity, achievement and beauty. We forget to take care of--or love--ourselves because we’re too busy taking care of and loving others. Living in a constant state of stress and work is not living at all though; it’s existing in a self-made state of fight or flight. Not only is it unnatural to live in this state for extended periods of time; it’s unhealthy, too.
The idea of self-care isn’t always front and center to everyone. Perhaps it lives somewhere in the back of our minds between faint but still accessible memories of your favorite summer and lyrics to that song you listened to on repeat a few years ago but have since replaced with another. You know about it. You even think about it sometimes, but it doesn’t always drive you to action or move to the top of your priority list.
Instead of thinking about self care as an action, start by thinking of it as a philosophy. That philosophy? Recognizing that you’re worth your time.
If you’re like most of us, your time is mostly filled with taking care of everything and everyone but yourself. You get to the tail end of your day to relax but you either use your time to take care of things at home, numb yourself with bad TV that doesn’t require much thought, or drop on the bed, lay your head and fall asleep in a stressful state--only to do it all again the next day. Whether you’re working towards that promotion, a degree balancing a career and motherhood--or even a career and a personal life--, recognize that self-care requires a balance between work you and/or mom and the rest of you.
Our minds do not have the capacity to run at high-speed 24/7, which is why having a proper amount of sleep is so important to restore energy. But sleeping should not be our only form of self-care—it’s a necessity on its own.
Like sleeping, eating, and breathing, self-care should be a priority rather than something we push to the bottom of our to-do list.
Think about this for a minute:
•	Have you taken a break this week to unwind?
•	How much did you smile or laugh today?
•	When was the last time you took a day to yourself?
If you answered “no”, “not at all” or “I don’t remember” to any of these questions, it’s time to start taking care of yourself and dedicating time to rejuvenating your mind, body, and soul.
It’s time to slow down your life for just a moment. But going from zero to full-on self-care regimen overnight is next to impossible. So we’ve put together a number of self-care quotes to get you into the right mindset and help ease you in...
What is self care?
Self-care can be defined as a <a href="https://fortuneandframe.com/blogs/news/how-to-choose-a-meaningful-gift-for-her">meaningful gift</a> of self-love and appreciation. It is any activity we do to step back and rejuvenate ourselves mentally, physically, and emotionally.
But how you take care of yourself means different things for different people. Some enjoy their alone time with a spa night in a bubble bath, listening to their favorite music and sipping on a nice glass of wine (or a refreshing, healthy drink). Others enjoy getting out in nature and enjoying the fresh air while hiking or biking, clearing their minds and some prefer to spend time with their closest family and friends to reset their emotions.

However you define self-care is your prerogative.
The bottom line is: self-care should much less be defined but rather measured. We should be focusing on the benefits that come from self care.
You will always be more productive if you take a break. Whether you take an hour, a day, or just 15 minutes out of your busy schedule, you will feel refreshed after stepping away from your hectic life. Another plus: taking a break may even inspire you to come up with fresh ideas.

With all the forms of communication today, it isn’t easy to just be alone. Through our phones, we can call, text, video chat and DM someone with just a few clicks. We often get so caught up in what’s on our screen that we forget what it's like to be alone--or have an organic thought outside of what’s playing out there.
Though it might not sound appealing if you’re a more social person, taking time to be by yourself—for however long you want—can be so refreshing. Being alone can really give you time to disconnect from your everyday life and clear your mind. It’s okay to be alone sometimes and just be with our thoughts. We lose touch with who we are when we are always busybodies, at the constant whim of the stimuli swirling around us, and concerned with what everyone else is doing.
Here are a few quotes that will remind you to reconnect with yourself…
•	“You deserve better, you know you do.”
•	“Accept yourself, love yourself, and keep moving forward. If you want to fly, you have to give up what weighs you down.”
 •	 “Be gentle with yourself.”
 •	“Keep taking time for yourself until you are you again.”
•	“Don’t apologize for feeling something.”
•	“Almost everything will work again if you unplug it for a few minutes, including you.”
•	“Know your limits, don’t push past them.”
•	“The only person who can pull me down is myself, and I’m not going to let myself pull me down anymore.”

Trying to take time to be alone is the easiest way to reset your mind. Take a walk by yourself, go shopping or eat a meal solo or even just meditate alone for a few minutes. However you practice your me-time, make sure that you are disconnecting from everything else for a moment.

SELF CARE QUOTES TO GET BACK TO ‘COOL, CALM &amp; COLLECTED’...
An overly busy person is like a ticking-time bomb. When your schedule is filled to the very last minute, if even one thing goes wrong, it can completely set you off. The smallest thing can make you want to rip our hair out. Your anger or whatever emotion it is, is completely disproportionate to whatever caused it, of course. Someone cut you off on the road, someone was late for an appointment, you can’t find a file you need--all of these things are minor in the grand scheme of things. But because you haven’t left yourself even a second to breathe, any one of them can feel like they’re shattering your carefully laid plans.
We have ALL experienced these times. And the only remedy is to step away, take a deep breath, splash some cool water on your face and move forward. Many times the things we stress about are ‘catastrophes’ that we can’t even recall in a matter of weeks. And if we do recall them, it’s usually with the thought--why did they make me so angry? It was not a big deal. It’s usually not the thing at all; it's all of the running-around bottled up inside you being released in that one moment that you’re experiencing.
It will get better if you just take time to recuperate and recollect your thoughts.
Take these quotes into consideration the next time you are ready to lose your marbles…
•	“Calm your mind, life becomes crystal clear.”
•	“It’s important to have a balance in your life between work and play.” 
•	“Remember: The thing is not the thing. It’s the thing you think about the thing.”
•	“Know when to let it go.”
•	“You can’t always control what goes on outside. But you can always control what goes on inside.” 
•“Life should be touched, not strangled. Let it happen at times and at others move forward with it.” 
•	“Nothing diminishes anxiety faster than action.” —Walter Anderson
•	“Control your own thoughts, stop letting them control you.”
•	“Smile, breathe, and go slowly.” 
•“It’s all about finding the calm in the chaos.” 
•	“Will it matter a year from now?”
•	“We cannot direct the wind, but we can adjust the sails.”

It's your world you live in. The sun, moon and stars may not always revolve around you, but you definitelyshouldn't be a second thought in your story.

It can be so easy to get caught up in what everyone else is doing. Comparing ourselves to others, concerning what others may be saying about you or even trying to out-do coworkers or friends, is a toxic trait that many of us should work on. We all work and live at a different pace. Self care means taking time to focus on yourself and only you, because you are the most important person in your life.
You are the author of your own story, don’t let somebody else write this chapter. 
Consider one of these self-care quotes as a reminder to take time to focus on yourself…
•	“Be passionate and totally worth the chaos.”
•	“She believed she could, so she did.”
•	“Focus on the good and the good gets better.”
•	“You have your own life, why waste it on focusing on others.” 
•	“The most important person to seek approval from is yourself.”
•	“You wouldn’t worry so much about what others think of you if you realized how seldom they do.” 
•	“It is not your job to set yourself on fire to keep others warm.”
•	“When you focus on yourself and love yourself, some relationships have to go
•	“The only person who has to believe in you is you.”
•	“Self-care is how you take your power back.” 

{SELF} LOVE IS ALL YOU NEED…
Taking care of oneself is an act of appreciation. Small or large, these acts of kindness are easy ways to make each day a little better. Whether you treat yourself to a fancy coffee drink from your favorite cafe or leave small notes around your home to make yourself smile on your not-so-great days, you are recognizing your hard work and showing love to yourself. No one is perfect and that is okay. This is an opportunity to recognize your favorite parts of you. We should all treat ourselves how we treat others. You wouldn’t push someone far past their limits and make them stressed beyond belief, so why do that to yourself?
Self care is self love.
Take these quotes and use them as a reminder that you are worthy of love, not only from others but yourself…
•	“Self love is never selfish.”
•	“Perfection is found in accepting your imperfections.”
•	“The most courageous act one can do is love each themself fully and unconditionally.”&nbsp;
•	“Be the love you always hoped for.” 
•	“There is no happy ending until you choose to save yourself.”&nbsp;
•	“The challenge is not to be perfect — it is to be whole.” 
•	“Never say you’re not good enough.”
•	“Be you, love you. All ways, always.”

WORKING ON LOVING YOU
A reminder to not be so hard on yourself. You deserve a breather and you need to take time for you. Treat yourself with the love and kindness you show others.
AFFIRMATIONS TO HEAL THE SOUL…&nbsp;&nbsp;
Now that we know the importance of self love, let’s practice it. Here are a few affirmations to read everyday, good or bad. They will equally lift your spirits and fill you with the confidence you need to take on any challenge life has in store for you.&nbsp;
Reading these affirmations in your head or out loud can completely flip your mindset in a matter of seconds. Clear your mind and focus on the meaning behind the words.&nbsp;
	•	“Hey you, no giving up, okay?”
	•	“I am worthy.”&nbsp;
	•	“I deserve the love I give to everyone else.”
	•	&nbsp;“I am beautiful today and everyday.”
	•	“I’m doing this for me.”
	•	“I am committed to bettering myself, for me and only me.
	•	“I will always believe in myself, I can do anything I set my mind to.”
BITE-SIZED SELF CARE…&nbsp;
Constantly running around and doing a million different things at once makes it hard to take a breather and reflect. In those moments, you don't have time to sit and ponder what deeper words of wisdom mean to you.&nbsp;
Here are a few&nbsp;quick reads to give you that short and sweet boost of energy when you only have a split second to get inspired…&nbsp;
	•	“Let go and let the universe do its thing.”&nbsp;
	•	“Dare BIG, Fear small.”
	•	“Tap into your magic.”&nbsp;
	•	“Follow what calls you.”&nbsp;
	•	“Love yourself hard.”&nbsp;

MINI SELF CARE
We all need that little pat on the back that lets us know we are on our way to great things, we just need to keep on keeping on. This bracelet is the perfect way to push forward in the moments where we can’t stop.

Have you taken a break this week to unwind?
How much did you smile or laugh today? 
When was the last time you took a day to yourself? — @undefined's mag on Magma

United Kingdom

Summer Purse and Wallet from Bee’s Attic — @undefined's mag on Magma

Beauty

Events

Lifestyle

David Lam Hall, Chinese Cultural Centre of Greater Vancouver

<h1>Jamal Abdourahman</h1>

 <h1>A Global Mission</h1>


Jamal has conceived and orchestrated every season of Vancouver Fashion Week and has now expanded into Kid’s Fashion Week held during the Friday and Saturday daytime giving some of Vancouver’s young up and coming models a chance to walk the runway and support Vancouver.

His passion for fashion and providing a showcase for talent in all aspects of the fashion experience, including sustainability and inclusive of abilities from designers, models, make up artists, hair stylists, photographers, stagehands, teachers, students, bloggers, media, department stores, boutiques and pop ups, and buyers.

<h1>Brief History of VFW</h1>
Since its conception in 2001, Vancouver Fashion Week has been dedicated to cultivating the success of both established designers and award-winning emerging designers with its global perspective and highly multicultural approach. Championing diversity in designers, styles, age, experience, special needs and recognizing up and coming bright future stars as well as honouring industry veterans in every aspect of the fashion industry, is at its core, 
Vancouver Fashion Week has grown to be the second-largest fashion week in North America – and continues to grow today as the fastest growing fashion week in the world.
Founded by entrepreneur Jamal Abdourahman, Vancouver Fashion Week was initially branded ‘International Fashion Week’ for its first season. Fiercely passionate about the fashion industry and his home city, Jamal made it his ongoing mission to travel to fashion capitals to connect with industry leaders and to keep Vancouver on the top of the fashion radar. Since its first season, Vancouver Fashion Week has been built from the ground up by the fashion industry and has become a celebrated occasion in the Canadian fashion community.
As part of its commitment to up and coming talent, Vancouver Fashion Week presented its first annual Nancy Mak Award in 2014. The Nancy Mak Award is given to a talented and promising emerging BC-based designer with the intention of providing tools needed to bring their brand to the next step.
In 2016, Vancouver Fashion Week expanded into children’s fashion with the incorporation of Vancouver Kids Fashion Week, which has become a media hub for Canadian children’s boutiques and international children’s fashion designers alike. Since then, Vancouver Fashion Week has launched two magazines both in print and digital: Vancouver Kids Fashion Week Magazine (bi-annual), and Micro Macro Magazine.
In 2017, Vancouver Fashion Week launched Global Fashion Collective (GFC) to further propel the global exposure of its most promising designers. Producing shows at New York Fashion Week, Tokyo Fashion Week, and Paris Fashion Week through Global Fashion Collective, The team at Vancouver Fashion Week continues to provide its designers not only with a platform for their craft but also with ongoing opportunities for commerce and growth.
The City of Vancouver proclaims Vancouver Fashion Week every year. 
Many Local designers have gotten their first public runway experience under the hashtag of #vanfashionweek and many more to come, starting at #vfwfw22. So come as you are, dress to impress and welcome back to Vancouver Fashion Week Fall/Winter 2022.

It is with the greatest of pleasure that I am able to share this Vancouver Fashion Week Fall Winter 2022 “MAG” with you. What makes it so special, is the fact that we are actually going to be gathering together in person with global designers. I am thrilled to be seeing the people who make Vancouver Fashion Week so special, year after year, including the designers, models, makeup artists, photographers, international and local bloggers, instructors, buyers and the fashion-forward people who thrive on being able to get out and show the world just what they’ve got. It is not easy to produce the 2nd largest fashion week in North America. something of this magnitude on a semi-annual basis that has the potential to have a huge impact on the showcased designers.
None of this of course would be possible without the vision of Jamal Abdourahman. His dedication to support new designers here in Vancouver including Kid’s Fashion Week and his Global Fashion Collective in some of fashion’s most revered events offers us an opportunity to expand our fashion horizon.
This MAG would not be possible without the dedication and contribution of Marilyn R. Wilson, who cajoles pre-VFW interviews from people all over the world to entice an and excite us, but she also ensures that every designer family and foreign journalists is taken under her wing, introduced to the right people and made to feel welcome and special. I look forward to more of Andrew Jackson’s contributions in his J Andrew Speaks column called Dress the Part.. I know that many of my other blogging colleagues and social media posting friends will have so much to contribute as always. I admire and appreciate the professional photographers and the work that they do as well.
Most of all I appreciate the people who come out to take part in the Vancouver Fashion Week experience. I always look forward to seeing old and new friends, be inspired by new trends, and once again feel the thrill of a live event. One good thing that has come out of the pandemic, is the ability to be able to share in this experience even if you can’t be there physically. I hope that if you have not yet bought tickets and can make it please click on the links in the photos the show times as well as the link for tickets. Don’t forget about Vancouver Kid’s Fashion Week over the weekend supporting Vancouver Children’s Hospital. Regardless of where you watch the shows, you’ll be able to see what this season’s designers have to offer on <a href="https://www.vanfashionweek.com">www.vanfashionweek.com</a> website, in social media and magazines around the world.

PASSION and PURPOSE motivate me to seek opportunities to make a difference in people’s lives. Experiential, transformational, experiential travel was my main focus, until the pandemic destroyed our ability to travel for the better part of 2 years. I have always been involved in writing and health and wellness for myself and others. 
Recently, I brought BeautyBCause to Canada. Zoom helped Nails and Lashes replace Handbags and Shoes. Finding a way to have professional quality, long wearing, reusable, handmade 100% gel nails and band-less, segmented, hand- tied lashes 25% lighter than your own, that can be applied in minutes is a revelation. Their charity program inspires me. This month use the code CHW20 at checkout and you will be scoring a deal on everything, and helping others. If you belong to an organization, charity, fundraiser or have a beauty focus, let’s talk. Lots of opportunity and free training await.

<h1>Marilyn R. Wilson</h1>
The Grand Dame of VFW
Marilyn R. Wilson is a freelance writer, published author, speaker and editor with a passion for interviewing. Her current career began at the age of 50 when she threw caution to the wind and answered a Craigslist ad from a New York fashion magazine, even though she had no experience. When they surprisingly accepted two of her story ideas, the doors opened on a whole new career - proof positive it is never to late to embrace a new passion.
Whether through a random encounter on the New York subway or via a “one-on-one” with an internationally recognized artist, her goal is the same – to share the unique journeys of inspiring individuals. In 2007, this led her to co-launch a successful, innovative magazine focused on professionals working in the local fashion industry, paired with photography and illustrations by local artists. Her articles have been featured in publications such as Raine Magazine (NYC) and Schon Magazine (London). 
Wilson took her passion to a new audience with the release of her first book titled Life Outside The Box featuring mini-bios of ten of her favourite interviews. This was followed by The Wisdom of Listening where she shares her decade long journey of interviewing through the many life-changing pieces of gold (wisdom) she received in those interviews. The most important? We are all exactly who we are meant to be. It's time for each of us to embrace and walk our own unique path – without apology!
Marilyn is also fondly known as the godmother, grand dame, Mother Theresa and anchor Vancouver fashion week blogger, doing personal interviews with every designer who will take the time to respond to her interview requests, always front row and centre, graciously taking writers, photographers, designers, models and their families under her well-heeled wings to ensure everyone is properly welcomed, introduced, photographed and connected. Backstage, and with all the volunteers needed to put on a show of this magnitude, she is equally revered and welcomed backstage by the makeup artists, dressers, and her thoughtful crew snacks to express her appreciation for the hours of dedication it takes to put on such a complex event. 
More info at <a href="https://www.marilynrwilson.com">www.marilynrwilson.com</a>

VFW loves to bring back some of the crowd pleasers, and so we are reprising some interviews but adding their new showtime for this 2022 season and a ticket link embedded at the top. Enjoy!
1. Faun Studio (Canada) - <a href="https://www.oliobymarilyn.com/2020/10/vancouver-fashion-week-ss-21-interview_19.html">www.oliobymarilyn.com/2020/10/vancouver-fashion-week-ss-21-interview_19.html</a> 
2. Isxnot (Japan) - <a href="https://www.oliobymarilyn.com/2021/04/vancouver-fashion-week-fw-21-interview_095687668.html">www.oliobymarilyn.com/2021/04/vancouver-fashion-week-fw-21-interview_095687668.html</a> 
3. Ay Lelum BC (Vancouver Island, Canada) - <a href="https://www.oliobymarilyn.com/2021/04/vancouver-fashion-week-fw-21-interview_5.html">www.oliobymarilyn.com/2021/04/vancouver-fashion-week-fw-21-interview_5.html</a> 
4. Alex S. Yu -(London | Vancouver | Taipei) <a href="https://www.oliobymarilyn.com/2019/04/vancouver-fashion-week-fw19-interview.html">www.oliobymarilyn.com/2019/04/vancouver-fashion-week-fw19-interview.html</a> 
5. Ank by Amrit Kaur (India) - <a href="https://www.oliobymarilyn.com/2021/10/vancouver-fashion-week-ss22-interview_20.html">www.oliobymarilyn.com/2021/10/vancouver-fashion-week-ss22-interview_20.html</a>

<h1>J Andrew Speaks…</h1>
<h1>And Fashionistas Listen</h1>

J. Andrew Jackson is a lover of fashion, a fashion blogger and journalist. He has over 40 years of experience in the fields of costume and fashion design, having learned to see at an early age from his mom, a seamstress. . He now writes the blog the Dress The Part/ J. Andrew Speaks , and freelances. 
From a very young age he loved to design create and explore the world of fashion and costume, graduating with a Bachelors Degree in Fine Arts, in Costume Design and Art History. After working as a theatrical costume designer , teacher and artist, his latest outlet of creativity is his blog, Dress the Part, spanning contemporary, vintage, luxury, street wear and ultra glam, as long as the craftsmanship and style fits the function. 

<a href="https://www.jandrewspeaks.com">https://www.jandrewspeaks.com</a>

Dress The Part started with an idea to spread his love of fashion and sharing his expertise and knowledge, especially in person at Vancouver Fashion Week.

Click <a href="https://www.myzonetickets.com/e/230269/vancouver-fashion-week-fall-winter-2022-1">Here</a> We’ve Got Just the Ticket
VIP Experience Tickets <a href="https://vanfashionweek.com/vip-experience">Here</a>

Click <a href="http://www.vanfashionweek.com/schedule">Here</a> to check out the schedule.

Inside Vancouver Fashion Week Fall/Winter 2022 — @undefined's mag on Magma

Ukraine

Ukrainian brands you should know 
Issue _ 1 — @undefined's mag on Magma

Los Angeles

<h1>Lingerie! Got this amazing set at Honey Birdette.</h1>

Tis the season of giving! But don’t forget to give to yourself. An amazing lingerie set will do just the trick to get you feeling yourself this season💫

All I Want for Christmas!

The holidays are a time of great reflection and goal setting and getting your mind right for the new year! Feel sexy &amp; beautiful while doing that ✨

Holiday gift idea for yourself! 💫 — @undefined's mag on Magma

Blogging

2021 Gift Ideas | Black Friday Sale Selections — @undefined's mag on Magma

Holidays

Dallas

Connor and I share on a Men’s page called @<a href="https://www.shopltk.com/explore/ltkmens">ltkmens</a> on the LTK platform! We’ve linked this whole outfit there.

Flannel under $30 <a href="https://rstyle.me/cz-n/fw6gbbccdcx">tap here </a> 
Cash Cow Hat<a href="https://rstyle.me/cz-n/fwvnzeccdcx"> tap here</a> 
Do you know what cash cow means in business?

<blockquote>
 <h2>"a business, investment, or product that provides a steady income or profit.”</h2>
</blockquote>

More than just a cow hat lol

OOTD: MEN’S FALL ESSENTIALS 

All easy to shop content straight from our LTK Mens page. Right now we’re also sharing mens gift guides🎁🎄 — @undefined's mag on Magma

Sneakers

CHRISTMAS GIFT GUIDE: These smiley face house shoes are so cute only $20 on amazon. They’re linked on this post! @brayleafisher — @undefined's mag on Magma

<h1>Styling a Shacket | Over activewear </h1>

All outfit details on my profile can easily be shopped on the LTK app <a href="https://www.shopltk.com/explore/brayleafisher">@brayleafisher</a> . Everything is linked except for the cute pup! I hope that you’ll comment at the end of this post and let me know which look is your favorite.

<h1>Styling a Shacket | Over a dress</h1>

This dress is from amazon! Under $25 linked <a href="https://ltk.app.link/GdSbsGiEVkb">here</a>

<h1>Styling a Shacket | With a bodysuit + Jeans </h1>

Which way was your favorite? Please comment on this post! 

All outfit details linked: <a href="https://ltk.app.link/GdSbsGiEVkb">https://ltk.app.link/GdSbsGiEVkb</a>

OOTD: Styling a Shirt Jacket 3 ways

 You can easily shop any of my outfits, home decor, etc on the LTK app! — @undefined's mag on Magma

Fitness

Katy Trail (Dallas)

OOTD: Set Active x Revolve 

You can easily shop any of my outfits, home decor, etc on the LTK app!  — @undefined's mag on Magma

Making this Boohoo collection was such a fun experience. I’ve always been a fashion lover but my love for fashion has really grown the past couple years. With this collection I had some staple items that I feel like really showed the clothing styles I’ve been obsessing over the most this past year and got to make them my own.

I was able to share this collection with my friends, family, and all of you and the feedback was so awesome. Knowing that I love what I made and that the people I love did too was an awesome feeling :)

Boohoo helped me throw this awesome event where people got to shop the collection while hanging out with some appetizers and drinks and it was a night I’ll never forget!!

Boohoo x Tessa Brooks — @undefined's mag on Magma

Wyoming

@katyakulyzhka's mag on Magma

New York

Photography

Streetwear

Filmmaking

Street shots  — @undefined's mag on Magma

Fishing

Nature

Street walk  — @undefined's mag on Magma

Plants

photo shoot in the woods  — @undefined's mag on Magma

Travel

Culture

<h1>Bikini Season 👙</h1>
<h2>It’s that time of year when you are scavenging through the internet to find that perfect bikini to pair with that perfect trip. </h2>
<h2>Today, we are changing up our content to highlight some of those missing travel essentials. </h2>
<h2>When you come across an orange shopping icon on the top right of an image, tap it. </h2>
<h2>Hope you find that perfect 👙 by swiping through this Mag!</h2>

It’s that time of year - Bikini Season!  — @undefined's mag on Magma

Business

Camping

Abbot Kinney Blvd

<h1>The balance between work and play </h1>
It’s at times extremely hard to balance building a brand and doing the things you love. It’s even harder to take the things you love and build a brand around them. It’s a risky venture. You can easily pigeonhole your self. The people you share interest with will fall into one of two categories. 

1. Your interest is large and has a large base of people that share interest in this activity. 

2. Your interest is small and a small base of people share this activity as a interest. 

Clearly the second category isn’t ideal for someone building a brand around something they consider fun but it’s all about what you consider fun right? If you are doing what you love you will succeed no mater what right?? I personally like to invest that energy into my project. In many ways I feel my brand is sort of a unicorn. I’m lucky that my hobby is shared by millions of people around the world but the more the shop is in existence the more I fine that even people who have never spent a night under the stars connect with it. People who have never even seen a adventure sprinter before. Even my new apparel is crossing borders with the fans. ￼i hope things continue on this path:) less of a story and more of a vent today haha but stoked to put it in a mag.

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