Business

<p>Social platforms are experiencing record-levels of activity as users seek to vent their feelings and share useful ideas to better manage their lives, specifically around key phrases like #StayHome. On Twitter, conversations containing #StayHome have spiked since February 15th. </p>

<p>The COVID-19 crisis has quickly become one of the most emotionally-impactful events in recent memory. Consumers report high levels of emotions like anxiety, sadness and boredom in response to sudden lifestyle shifts, health concerns, and ongoing economic uncertainties. But human beings are resourceful and resilient. Roughly a third of participants also report feelings of joy and contentment. These relatively optimistic emotions correlate with a spike in online conversation around creative ways to stay productive and centered. </p>

<p><strong>Building and Maintaining a Meaningful Relationship with Consumers </strong></p>
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<p>Now is the time to develop long-term strategies aimed on building brand equity and establishing lasting connections for a post COVID-19 world. Instead of remaining silent, the most agile brands are finding creative ways to lean in. We recommend that marketers remain vigilant of three things when operating under our new normal: </p>

<h1><strong>Tips for</strong> Advertising in <strong>th</strong>e New Normal</h1>

<p>	•	Understand how your brand fits into people’s lives during this developing situation – doing so can yield insights that help you make adjustments to your marketing approach and provide real value to your customers.</p>
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<p>	•	Connect with consumers purposefully. Humanize and relate to your target audience. Brand messaging should instill a sense of bigger purpose. This will help your audience feel understood and connected to your brand.</p>
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<p>	•	Be mindful of your brand’s campaign messaging and tone of voice.</p>

<p>We encourage you to visit our new tracker that’s designed to help marketers stay on top of the current conversation around coronavirus, and provide resources on how to navigate influencer marketing during this unprecedented situation.</p>
<p>Our webpage tracks live data from different platforms such as Twitter and Instagram to provide real-time insights into how the social media sphere is responding to COVID-19.</p>

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  <h1>Click Here to Visit the Tracker!</h1>
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  <h1><a href="https://bit.ly/3dUomGw">Bit.ly/3dUomGw</a></h1>
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Influencer Marketing During COVID-19 | What Marketers   Need to Know — @undefined's mag on Magma

Los Angeles

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  <h1>EVERYONE HAS A STORY TO TELL, HERE’S OURS</h1>
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<h1>It was an accident...</h1>
<p>We didn’t set out with a grand vision or a fancy pitch deck. We were tinkerers and entrepreneurs trying to share our work using whatever resources a team of young people could pool together. In the search for a way to boost our voice, we found something even better - a burgeoning ecosystem of social media creators talking about their awesome stuff through the internet. They were self-starters and early adopters, and they were talking to a LOT of highly-engaged people. A massive lightbulb went on when we asked them to talk a bit about our products. The results weren’t just impressive, they spoke to something bigger: <em>a fundamental shift in how the world communicates and as a result a </em>revolutionary approach to marketing. </p>

<p>Turns out it was us going through a “rite of passage”, our startup pivot, and we got to work telling the world about this thing called influencer marketing. It got results, and it got them fast. And because it’s built on human interaction, clients intrinsically understood our idea. It wasn’t long before scale and global expansion hit our checklist, but it helps when you build an amazing team that forge relationships with the world’s businesses. So here we are, with influencer marketing growing fast all over the world. There’s still more to go as the world continues to find new ways to connect and share ideas. </p>

<p>Today, Open Influence is a global multi-award winning influencer marketing company focused on generating value for brands across all the major social media platforms.</p>
<p>Having been a pioneer in the influencer marketing space for more than 7 years, we have established a successful track record working with top brands from a variety of industries including fashion, lifestyle, automotive, entertainment, technology, CPG, pharmaceuticals, and more.</p>

<p>The company’s proprietary platform boasts the industry’s largest collection of influencer data and leverages machine learning and image recognition to analyze more than 100 million pieces of content.</p>
<p>Top brands we have proudly worked with include Under Armour, Google, Puma, P&amp;G, Hyundai, Unilever, SoFi, Universal Studios, and Facebook.</p>

An Open Look  - Open Influence

<h2>We empower the world’s creators </h2>
<p>Our work helps support the growing “creator economy”, with worldwide marketing budgets shifting ever more towards digital creators. Our technology allows us to scale influencer marketing to new heights, adding more and more people to the list of creators who are realizing and supporting their dreams by partnering with the world’s best brands.</p>

<p>Influencer marketing revolutionized advertising that is not interruptive, but instead feels welcome, integrated, and even celebrated. By tapping into the infinite imagination of digital creators, brands are producing relevant content that doesn’t disturb customers, but enriches their lives.</p>

Everyone has story to tell. Here’s ours.

We’re Open Influence, and we help brands create alongside extraordinary human beings. — @undefined's mag on Magma